Many users of the bepartner business partner search service want to attract investment in their startup or business project. That is why they write a lot of letters to potential investors, but not every letter can attract the attention of the recipient. In this article we will outline a few rules for cold correspondence with investors.
Be succinct.
No one wants to waste his time on reading long texts, so try to fit the essence of your project into as few characters as possible. The optimal title should be 50-65 characters. The introduction should not exceed 90 characters. Be specific, do not write “we create a unique and revolutionary product,” write “we make furniture from dried leaves.
The letter should contain important information: the problem you are solving, your solution, what stage the project is at, the market, whether you have a business partner or a team of specialists.
Do not ask for a phone call or an in-person meeting in the letter. If you need advice or investment, write that way. Your goal at this stage is to start a dialogue.
Very important:
- Don’t use professional terms or jargon in the letter that only experts understand, write in a way that your grandmother can understand.
- Be sure to send the letter from the company’s email address. The address should include the company name.
What else can you do?
- You can supplement your letter with a presentation.
- Back up your words with numbers.
Common errors
- Your letter is very long
- You don’t explain your product or service well
- You do not use your company’s name in your letter
We hope our tips help you write cold letters to investors that they will definitely want to respond to.
